But, flash photography is still important, especially when taking portraiture, or in fact anything. Since light plays a major role in all photographs and pictures, [unless you like to a black image through out] we actually need more light to make it as though there is no light. [a.k.a no shadows]

As the photo suggest, there is no clear visible shadows on the model, yet she is well lit [thought about using well exposed, but then it would seem wrong] because during the photo shot, studio lighting or maybe strobes are used to take the photos.

In my case, I simply used the pop up flash on my D90, set it to rear curtain sync, in just aperture priority mode, set the negative (-1) exposure compensation for the flash and good to go. Without the flash, there would be visible shadows due to the angle of the brochure. [Don't know why there's a lot of pictures of a single clothing item on a brochure]
Yeah, the image looks kinda soft cause its a printed material.
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